According to a piece of information from MinTIC and Camara Colombiana de Comercio Electronico, the transactions online and the use of tools like e-commerce increased 73% in the first month of the quarantine.
Reading the previous data, Colombia has changed its consumption habits and the acquisition of diverse products on the internet, and each day is getting stronger. A new consumer has been born because of the pandemic and online purchases are fundamental for resources of Colombians families, adding the internet as a channel to buy the second and first necessity products.
This new digital context has opened an opportunity for the Colombian companies to keep them in continuity and advance in digital terms, using new technologies and taking advantage of the potential that this tool offers, not only to give continuity to their business but also the control of all the stages on the business cycle.
The Colombian industry has an important challenge starting now and forward and is permanently adapting to the new habits of the consumer and the digital public. The health crisis impulses the digital acceleration and surges new consumers where e-commerce plays a fundamental role as an alternative highly efficient to keep the business in the market and the distribution of the products never stop.
